What is it about these Shinto series and 4th episodes?
Inari's mother strapped her tightly into her yukata. This was charming in an effortless sense - very natural and unforced, unlike some of the frantic efforts of last week.
seeing her as a boy character from one of Inari's manga) after she rescues Sumizome and Inari from Uka's creeper brother Toshi. Likewise the way Marutamachi later becomes jealous when she picks up on this vibe - none of this is spelled out with dialogue, but it's obvious to see. Again - very natural and unforced, and that much more convincing for it.
general atmosphere and romantic development, and this one delivers on both fronts. I've been to Fushimi Inari (the Jinja, not the... never mind) many times but never at night, and this episode really makes me long to see it like this (even if there was a lot of CGI of middling quality). Of equal importance is the fact that Inari and Kouji are a terrific on-screen couple, and while their relationship does flirt with being overly cute it's never yet crossed the line. Yes, we've seen Inari's flustered reaction when Kouji shows up at the festival many times in anime, but it was nicely handled (I quite liked it when she fretted about everything, got to "My face!" and sighed "There's nothing I can do about that...").